How to Market Your Book in One Step (Pssst…hey buddy. Wanna buy a book?)

Dane Zeller

Dane Zeller, an editor at One Monkey Typing Publishing, is a minimalist. Eschewing the traditional 7-step or 10-step guide to marketing your self-published book, Zeller has distilled all you need to know into his 1-step recommendation.


Thank goodness we’re rid of those obstinate gatekeepers, the literary agents. Now we can turn our attention to the readers themselves. Welcome to another stone wall, writers. How’s it going for you? Signal “great” by driving up to the next reading, workshop, or bookfair  in your new Benz.

I detect some regret out there in authordom. I’ll bet it’s the six hours a day you spend creating your electronic platform. You squeeze out another blog post, befriend another hundred facebook friends, and get another fifty twitters to follow you. And you’re still not satisfied! You’re wondering what could be the value of one little tip added to your list already 163 tips long.

Trust me.

My platform started eight months ago. I have a master’s degree in marketing. I teach the subject at the university level. I taught technology at a junior college. I am also a writer.  I know facebook, twitter, hootsuite, tweet-adder, Linkedn. I have 330 facebook friends, 1562 twitter followers, and I follow 2000 twitters.  My books have reached the top hundred at Amazon in several categories. I have all the skills for success.  See that car out in the parking lot next to your ’98 Chevrolet Cavelier?  The gray 1999 Toyota Corolla. Yep, it’s mine.

I quit.

To heck with building a platform. Google analytics will show not many will be troubled by this action. My Klout score may drop to six; I don’t care. My twitter followers won’t be disappointed because they’re following 2000 twitters who shoot 144 character messages at them each day. Six messages per day times 2000 twitters = 12,000 messages per day, which makes them unreadable at best.

I’m going to do something else.

I’m going to find people on the internet who are interesting, clever, and entertaining. I’m going to communicate with them using the tools above, but in a different way. I’m going to write on the internet with the same zeal, creativity, wit and patience as I did in writing my book.  In fact, my grand conclusion about this writing/marketing divide is that it doesn’t exist. Writing a book and selling it require the same talents.

Like my blog, like my comments, like my tweets, like my book.

Here was my first step last night at midnight: meet my new internet friend, Austin Kleon.

If you took the time to watch Austin, then you know how important it is what you read and what you write.

Choose your words well.


  • Dawn Downey

    The TEDx clip was great. It made me curious. He talked about building a “family tree” of the artists you admire and then stealing from them. So I’m curious, Mr. Monkey…which writers will you be stealing from?

  • Danezeller

    Ms. Downey, thank you for your comment and question. Forming the family tree in the modern electronic world follows an uncertain path. What we take from the people we meet is equally vague. I’ll just be…well…I’ll title this journey, “Stumbling Toward Buddha.”

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